The bobblehead doll is likely one of the extra coveted fan giveaways at an NHL sport. On the very least, it is extra a extra really extensive praise for one’s patronage than, say, a magnetic time table.
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The San Jose Sharks have passed out dozens of those dolls, however lately have given them a abnormal emphasis: Turning them right into a “content material platform,” consistent with stated Doug Bentz, Vice President of Advertising and Virtual for the San Jose Sharks. “We’ve got attempted to modify what the bobblehead manner,” he stated.
In the beginning, that supposed getting cheeky with them: Like a Marc-Edouard Vlasic bobblehead that includes the Sharks defenseman with a number of canines as a part of their AHL associate’s “Pucks and Paws” night time. Or, extra infamously, the shirtless Joe Thornton bobblehead that was once according to a viral picture of him walking via Pittsburgh.
Final weekend, it supposed reworking the bobblehead from a ceramic knickknack gathering mud in your place of business shelf to one thing that delivers an interactive augmented truth enjoy … whilst additionally gathering mud in your place of business shelf. The similar generation that allowed you to catch a Pokemon to your lounge now means that you can play an NHL participant documentary, by the use of his bobblehead doll.
On Saturday, Feb. 10, the Sharks passed out 17,562 Logan Couture bobbleheads to enthusiasts who watched them defeat the Edmonton Oilers, 6-Four. In the beginning look, it seemed like a typical giveaway — Couture hanging a pose, screaming in party after scoring a purpose. However by way of going during the Sharks’ cellular app and scanning a marker at the doll with their telephones, enthusiasts had been despatched an augmented truth video that performed subsequent to the doll’s base and featured a novel take a look at an afternoon within the lifetime of Couture — from breakfast via him stepping within the ice for a sport, all filmed with a Cross-Professional digicam strapped to his head.
Bentz stated it is the first AR bobblehead created by way of an NHL crew, and believes it may well be the primary one in professional sports activities.
The gimmick sprung from the Sharks’ courting with generation corporate Zeality, which created 360-degree video for the crew’s app and the helped them develop into the primary NHL crew with an Oculus Equipment VR app closing October. “We proceed to be impressed by way of how the Sharks are embracing and enabling new content material codecs, reviews, and generation,” stated Dipak M. Patel, Co-Founder, and CEO of Zeality.
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The Sharks cherished the VR content material, particularly with the video library that they’d constructed, “however we were not seeing the interactivity,” stated Bentz.
Input the bobblehead.
“What are we able to put at the canvas that enthusiasts will in finding attention-grabbing? What will we do this would make that significant?” stated Bentz. “You now not best have Logan’s bobblehead, however you take a look inside of his existence as neatly.”
The Sharks actually have a new method to provide their price ticket consumers one thing unique. The marker will paintings with the app in perpetuity, because of this that San Jose can add new content material to the Logan Couture bobblehead at any time. Should you personal the doll, you’ve a gateway to extra unique video content material — or, possibly, even price ticket and products reductions, if the Sharks make a decision to ship the ones out as neatly.
“We are within the early innings of augmented truth. That is the primary of many experiments of seeing the place the candy spot is,” stated Bentz.